Audience and creative account for a huge part of each digital campaign set up. Mistakes and noncompliance in audience and creative may not touch immediately the financial aspect of things, but it certainly has a severe impact on brand image.
Various audience control features
From GEO location, to OS targeting and placement selection, Grasp allows digital media coordinators to predefine relevant audience criteria and enforce them seamlessly on digital buying platforms.
Alert on creative activity
On Google DV360, Grasp can trigger real-time alerts when back-up creatives start to deliver.
Coming up soon
Audience and creative will be a core focus in Grasp’s upcoming development. There will be more advanced and deeper analysis to automatically match and validate elements between the two parts. Stay tuned!