{"id":485,"date":"2023-07-13T10:25:49","date_gmt":"2023-07-13T08:25:49","guid":{"rendered":"http:\/\/blog.grasp.gg\/?p=485"},"modified":"2025-02-04T09:52:21","modified_gmt":"2025-02-04T08:52:21","slug":"grasp-selected-by-pepsico-as-global-media-data-partner","status":"publish","type":"post","link":"https:\/\/grasp.gg\/blog\/2023\/07\/grasp-selected-by-pepsico-as-global-media-data-partner\/","title":{"rendered":"Grasp Selected by PepsiCo as Global Media Data Partner"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Grasp, a leading ad-tech provider of digital media data excellence, is excited to announce that&nbsp;following a successful pilot, Grasp and PepsiCo will embark on&nbsp;global collaborations&nbsp;in various areas in digital media excellence, joining forces to&nbsp;improve&nbsp;media data accuracy and drive impactful digital marketing strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today&#8217;s rapidly evolving consumer landscape, accurate digital media data insights are crucial for businesses seeking a competitive edge. Recognizing the importance of reliable media data, PepsiCo&nbsp;will work with&nbsp;Grasp&nbsp;to propel their digital marketing and advertising initiatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lincoln Faulkner, Director of Global Media Innovation at PepsiCo comments on this collaboration: &#8220;Grasp\u2019s unique media data solution allows us to enforce and govern&nbsp;our global digital media taxonomies. By tapping into every media data opportunity, we are able to make fully informed decisions in our digital marketing efforts.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Grasp, we are excited to join forces with PepsiCo on this transformative journey. Our patent-pending media data solutions help&nbsp;navigate the ever-changing media landscape, and adapt swiftly to evolving consumer preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the global ad-tech leader with a core focus in digital media and data excellence, Grasp\u2019s mission is to work with global advertisers such as PepsiCo to redefine media data accuracy and reshape the future of digital advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grasp, a leading ad-tech provider of digital media data excellence, is excited to announce that&nbsp;following a successful pilot, Grasp and PepsiCo will embark on&nbsp;global collaborations&nbsp;in<\/p>\n","protected":false},"author":4,"featured_media":550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/grasp.gg\/blog\/wp-content\/uploads\/2023\/07\/Grasp-Pepsico.jpg","_links":{"self":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/comments?post=485"}],"version-history":[{"count":3,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/485\/revisions"}],"predecessor-version":[{"id":542,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/485\/revisions\/542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/media\/550"}],"wp:attachment":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/media?parent=485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/categories?post=485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/tags?post=485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}