{"id":500,"date":"2024-05-25T12:06:06","date_gmt":"2024-05-25T10:06:06","guid":{"rendered":"http:\/\/blog.grasp.gg\/?p=500"},"modified":"2025-02-04T09:50:55","modified_gmt":"2025-02-04T08:50:55","slug":"grasp-recognized-as-a-game-changer-in-ai-powered-marketing-by-loreal","status":"publish","type":"post","link":"https:\/\/grasp.gg\/blog\/2024\/05\/grasp-recognized-as-a-game-changer-in-ai-powered-marketing-by-loreal\/","title":{"rendered":"Grasp Recognized as a Game-Changer in AI-Powered Marketing by L\u2019Or\u00e9al"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At the forefront of innovation in marketing and advertising technology, Grasp has been recognized as a key partner by Mathias Chaillou, Global Chief Media Officer at L\u2019Or\u00e9al, during the \u201cEverything, Everywhere: AI-Powered Marketing\u201d panel discussion at Vivatech 2024 in Paris. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u2019Or\u00e9al Highlights the Impact of Grasp in AI-Driven Marketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During the panel, Mathias Chaillou shared how Grasp\u2019s solutions have transformed the way L\u2019Or\u00e9al enforces taxonomies, naming conventions, and optimizes historical digital marketing data. He stated:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cGrasp is a marketing and advertising partner that we are very passionate about. Working with Grasp enables L\u2019Or\u00e9al to enforce taxonomies and naming conventions. We also work with their AI solution to go back in time to fix and correct historical data. This has been a really big game changer.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mathias Chaillou, Global Chief Media Officer at L&#039;Or\u00e9al, talks about Grasp at Vivatech\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0QGYNKOcYR0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This recognition from a global leader like L\u2019Or\u00e9al underscores Grasp\u2019s commitment to driving efficiency, compliance, and innovation in digital media operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Grasp\u2019s AI-Powered Taxonomy Solutions Are Transforming Digital Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the rapid evolution of AI-driven marketing, brands need scalable solutions that enhance data accuracy, streamline processes, and optimize campaign performance. Grasp\u2019s taxonomy enforcement and AI-powered historical data correction provide a preventive and corrective approach to managing marketing and advertising data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how Grasp is making a difference:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 Ensuring Compliance with Taxonomies &amp; Naming Conventions \u2013 Maintaining structured and standardized data across all marketing campaigns.<\/li>\n\n\n\n<li>\u2705 AI-Powered Historical Data Correction \u2013 Fixing inconsistencies and errors in past campaigns, unlocking cleaner insights for better decision-making.<\/li>\n\n\n\n<li>\u2705 Improved Media Buying Efficiency \u2013 Enabling global brands to reduce manual errors, improve governance, and enhance ROI.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why This Matters for Global Advertisers<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">For multinational brands like L\u2019Or\u00e9al, managing campaign consistency and data integrity across multiple regions is a complex challenge. With Grasp\u2019s AI-powered technology, advertisers can automate compliance, eliminate inefficiencies, and ensure high-quality data management\u2014leading to better media investments and higher marketing performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As AI continues to shape the future of marketing, brands that embrace AI-driven governance and automation will gain a significant competitive edge.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Explore Grasp\u2019s AI-Powered Marketing Solutions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Grasp is proud to be recognized as a trusted partner for leading global brands. Want to learn more about how our taxonomy and AI solutions can transform your digital marketing operations?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\ude80 Get in touch with us today!<\/p>\n\n\n\n<div style=\"margin-top: 40px;text-align:center;font-weight: bold;\" class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link\" target=\"_blank\" href=\"mailto:hello@grasp.gg\" rel=\"noopener noreferrer\">Let&#8217;s talk<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>At the forefront of innovation in marketing and advertising technology, Grasp has been recognized as a key partner by Mathias Chaillou, Global Chief Media Officer<\/p>\n","protected":false},"author":4,"featured_media":548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[37,26,23,21,34,35],"class_list":["post-500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bi-data","tag-compliance","tag-digital-advertising","tag-media-buying","tag-taxonomies","tag-taxonomy"],"jetpack_featured_media_url":"https:\/\/grasp.gg\/blog\/wp-content\/uploads\/2024\/05\/Grasp-LOreal.jpg","_links":{"self":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/comments?post=500"}],"version-history":[{"count":2,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/500\/revisions"}],"predecessor-version":[{"id":503,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/500\/revisions\/503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/media\/548"}],"wp:attachment":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/media?parent=500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/categories?post=500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/tags?post=500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}