{"id":592,"date":"2024-11-14T21:13:42","date_gmt":"2024-11-14T20:13:42","guid":{"rendered":"https:\/\/blog.grasp.gg\/?p=592"},"modified":"2025-02-24T21:16:44","modified_gmt":"2025-02-24T20:16:44","slug":"grasp-at-beiersdorfs-global-media-tech-summit-driving-taxonomy-excellence","status":"publish","type":"post","link":"https:\/\/grasp.gg\/blog\/2024\/11\/grasp-at-beiersdorfs-global-media-tech-summit-driving-taxonomy-excellence\/","title":{"rendered":"Grasp at Beiersdorf\u2019s Global Media Tech Summit: Driving Taxonomy Excellence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Last week, Grasp had the honor of participating in Beiersdorf\u2019s Global Media Tech Summit in Hamburg, where we showcased our best-in-class taxonomy governance solution and the incredible results we\u2019ve achieved together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Taxonomy Governance Matters for Global Brands<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s fast-paced digital media landscape, maintaining structured and compliant taxonomies is critical for campaign efficiency, data accuracy, and media investment optimization. Beiersdorf, a leader in the FMCG industry, understands the importance of precision in media operations, which is why they have partnered with Grasp to enhance their taxonomy governance strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Power of Collaboration: Grasp &amp; Beiersdorf<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At the Global Media Tech Summit, we had the opportunity to:<br>\u2705 Present how a structured taxonomy framework can transform media operations.<br>\u2705 Highlight the impact of real-time governance and compliance in media execution.<br>\u2705 Share insights on how Beiersdorf is leveraging Grasp to improve efficiency, reduce errors, and ensure global alignment across teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A Big Thank You to Beiersdorf!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Being part of this event was an amazing opportunity to engage with industry leaders, exchange insights, and demonstrate how Grasp is driving operational excellence in digital media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you, Beiersdorf, for having us! We look forward to continuing this exciting journey together. \ud83d\ude80<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Grasp had the honor of participating in Beiersdorf\u2019s Global Media Tech Summit in Hamburg, where we showcased our best-in-class taxonomy governance solution and<\/p>\n","protected":false},"author":4,"featured_media":593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/grasp.gg\/blog\/wp-content\/uploads\/2025\/02\/Beiersdorf-1.png","_links":{"self":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/comments?post=592"}],"version-history":[{"count":1,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/592\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/592\/revisions\/594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/media\/593"}],"wp:attachment":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/media?parent=592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/categories?post=592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/tags?post=592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}