{"id":595,"date":"2024-12-04T21:21:34","date_gmt":"2024-12-04T20:21:34","guid":{"rendered":"https:\/\/blog.grasp.gg\/?p=595"},"modified":"2025-02-24T21:31:03","modified_gmt":"2025-02-24T20:31:03","slug":"new-digital-age-report-the-23-billion-cost-of-human-error-in-media-buying","status":"publish","type":"post","link":"https:\/\/grasp.gg\/blog\/2024\/12\/new-digital-age-report-the-23-billion-cost-of-human-error-in-media-buying\/","title":{"rendered":"New Digital Age Report: The $23 Billion Cost of Human Error in Media Buying"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Last week, New Digital Age published a must-read report uncovering the impact of human error on ad spend wastage in digital media buying. The report highlights how mistakes like overspending\u2014estimated to cost the industry $23 billion annually\u2014can significantly impact advertisers&#8217; bottom lines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s Inside the Report?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Featuring insights from industry leaders at Mindshare, MG OMD, Digitas UK, The Kite Factory, Total Media, Alligator Solutions, and more, the report explores:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 The most common human errors in media buying<br>\u2705 How these mistakes lead to budget inefficiencies and financial loss<br>\u2705 Solutions to prevent human-driven errors and improve media governance<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Can Advertisers Avoid Costly Mistakes?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With such high stakes, the report emphasizes the importance of automation, AI-driven compliance, and proactive monitoring in reducing costly errors. Implementing preventive safeguards can help advertisers protect budgets, optimize efficiency, and ensure financial accountability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Download the Full Report<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For a detailed look at the findings and expert recommendations, check out the full New Digital Age report.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/blog.grasp.gg\/wp-content\/uploads\/2025\/02\/Grasp-Report.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of New Digital Age - Eliminating human error: how media agencies can avoid costly mistakes &amp; overspend.\"><\/object><a id=\"wp-block-file--media-e45275ea-33e8-4a8b-9486-0eeaf8b498e5\" href=\"https:\/\/blog.grasp.gg\/wp-content\/uploads\/2025\/02\/Grasp-Report.pdf\">New Digital Age &#8211; Eliminating human error: how media agencies can avoid costly mistakes &amp; overspend<\/a><a href=\"https:\/\/blog.grasp.gg\/wp-content\/uploads\/2025\/02\/Grasp-Report.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-e45275ea-33e8-4a8b-9486-0eeaf8b498e5\">Download<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, New Digital Age published a must-read report uncovering the impact of human error on ad spend wastage in digital media buying. The report<\/p>\n","protected":false},"author":4,"featured_media":597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"jetpack_featured_media_url":"https:\/\/grasp.gg\/blog\/wp-content\/uploads\/2025\/02\/Report_human-error-1.png","_links":{"self":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/comments?post=595"}],"version-history":[{"count":1,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/595\/revisions"}],"predecessor-version":[{"id":598,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/posts\/595\/revisions\/598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/media\/597"}],"wp:attachment":[{"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/media?parent=595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/categories?post=595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grasp.gg\/blog\/wp-json\/wp\/v2\/tags?post=595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}